SPRING / SUMMER 2021 MEN'S DENIM TREND REPORT
EREKS ERA SPRING SUMMER 2021 MEN'S DENIM TREND REPORT
BEACH NEUTRALS
GREY NEUTRALS
SEASONAL
HIGHLIGHTS
NATURAL DENIM | With more widespread consumer awarness around wellness and the impact of chemicals in everything from food to fashion, there will be a more receptive market for 100% natural and / or organic materials.
NATURAL DENIM | MUST HAVES
UTILITY WORKWEAR | Archive workwear style appealing to the customer as it is a nevv stylish take on after the success of high waist straight, boyfirend fit. Today both men and women mix elements of workwear, particularly wide-legged pants, and utility jackets, into their personal style.
UTILITY WORKWEAR | MUST HAVES
ARTY WASHES | Its only a few months into 2020, and tie-dye has already emerged as one of the year's biggest fashion trends — probably because DIY tie-dying has become a fun way to unwind while stuck at home and an easy way to upcyc pieces you already have in your closet.
ARTY WASHES | MUST HAVES
COLORED CLOUD WASH | On Spring Summer 2021 the obsession with acid-wash denim is taken softer step like clouds into sophisticated wardrobes. Not strictly confined to jeans—it is being used in everything from oversized jackets and dresses to high-waisted jeans. And from high-end designers to retailers around the world are giving it their stamp of approval too.
COLORED CLOUD WASH | MUST HAVES
ARTISAN MENDING | Instead of hiding rips and tears or throw your favorite denims into bins, the visible mending movement turns them into art! Sustainability-minded brands are also starting to embrace visible mending as a way to extend the life cycle of their clothes and to reach customers whose interest in the concept is growing.
ARTISAN MENDING | MUST HAVES
COLOR BLOCK | Despite a wink to the '60s (YSL's '65 Mondrian shift dress) or a nod to the '80s (hi, retro ski onesie), color-blocking is modern at its core. And there's nothing more novel than extending the shelf life of washed out blues, neutrals. Not only will it bridge the seasons beautifully but the end result—cool/low-key, full-on graphic, or somewhere in-between—is eternally brilliant.
COLOR BLOCK | MUST HAVES
BLEACHOUT | For Spring/Summer 2021, one style in particular stood out: bleached denim. •A. According to TagWalk, a one-stop search engine for the knowledgeable fashion women, bleached denim has increase 48 percent over last year as a keyword. This is no surprise considering the how much consumer liked white denim! Labels, includinglA berta Ferreiiti, Alexander Wang, and Balmain to name a few, sent models down the runways in super-bleached jeans so pale they e ely suggested the color blue. Some evenly bleached the denim to an all-over pale sky hue, while others (Isabel Marant and Proenza u for example) went in on the acid-wash effect reminiscent of '80s jeans.
CULLOTESBLEACHOUT | MUST HAVES
